MCF III, Inc.

a Delaware corporation.
Copyright © 2001 - 2007 MCF III, Inc. All rights reserved.

Contact: [Eunice Charles]
phone: 1 818 804.5474
email: PressRelations@mcfiii.com

FOR IMMEDIATE RELEASE

MCFIII's New Artificial Intelligence tool for the DIY and BIG Box industry to cut labor cost while aiding your customers.

LOS ANGELES, CA, July 9, 2007 -MCFIII Corporation, the leader in Artificial Intelligence software for the DIY Big box industry today announced, language independence to up-sell all of your customers as you solve their problems with DIY-Expertbot™. With our revenue generating cost cutting Artificial Intelligence D.I.Y software for the Home improvement, Industry, we help keep your customers happy and buying.

MCF offers revenue-generating, cost cutting tools to the Home improvement Industry with effective and engaging learning experiences based on everyday, real-life needs.

"The worldwide interest we have had on DIY-Expertbots™and other demos has been overwhelming," said Scott McTyre, president of MCFIII, "With so many worldwide requests, we have decided to make it even easier for companies to try out our free DIY-Expertbots demo. We are thrilled to see the interest in the sell-through potential and dynamic mutli-language capabilities of DIY-Expertbots™, necessities in this global market."

To the viewer, DIY-Expertbots looks like a real human on a standard web cam, helping and communicating with the customer. Combining the MCF Artificial Intelligence technology with a video library of numerous shots with a live model, DIY-Expertbots creates the realistic appearance of a live, real time interaction with a human expert demonstrating on the other end.

DIY-Expertbots is a proven tool, with that "human touch," able to create the very realistic illusion that a client is actually interacting with a live do-it-yourself expert. The Bot can chat with them in a natural manner, demonstrate, and explain to them anything needed. This can include answers to questions from "What paint do you recommend I use?" to "Can you show me again how you put that on?"

"After having started the billion dollar Voicemail, automated attendant industry with TFLX™ in 1988, I am very excited to help create the same revolution in the use of Artificial Intelligence bots in many industries," continued President Scott McTyre, "This technology allows answers to the customer's questions and the ability to up-sell them on other products or services. Whether the DIY-Expertbot is a friendly cartoon, or has the trusted face of a corporate spokesperson, the focus is on making the customer as comfortable and at ease with the experience as possible. This interactive technology gives the customer the ability to get the interactive answers they are looking for with their computer or cell phones at a moments notice."

MCF III provides front-end solutions for companies who want "the personal touch" in responding to their customers' needs.

For further information and pricing contact Scott McTyre at: ScottMcTyre@MCFIII.com. Please see http://diy.mcfiii.com for a free online demo and information.

About MCFIII Co
The MCFIII Co. provides leading edge A-I software to companies. Some industries MCF deals with are the 'Do It Yourself' Home improvement Industry, Language learning, Embedded toy/dolls, Medical, Hollywood films and many more.

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